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10/21/2008 Avista Capital Partners Appoints Steven E. Marder a Media Industry Advisor - Internet Search and Social Media Veteran Will Focus on Digital Media

NEW YORK, Oct. 21, PRNewswire -- Avista Capital Partners, a leading private equity firm that invests primarily in growth-oriented media, healthcare, and energy companies, today announced that it has appointed Steven E. Marder an Industry Advisor. With almost 20 years in the Media industry -- the last 14 of which he spent as Founder, CEO, senior executive, and active Board advisor for digital media and Internet services companies -- Mr. Marder will focus on identifying digital media investment opportunities for the firm.

Mr. Marder is currently serving as the Chairman and Co-Founder (formerly CEO) of Eurekster, Inc., a pioneering Internet technology company in the emerging "social search and discovery" market. Over its initial three years, Mr. Marder built Eurekster into an award winning and highly respected brand in the multi-billion dollar search market by securing angel and venture capital, assembling a top-tier management team, and driving web traffic through Internet distribution deals and revenue-generating advertising deals with companies such as Yahoo!, ASK (IAC), Friendster, Forbes, and Time Inc. Mr. Marder also co-founded and currently serves as a Director for enterprise search company SLI Systems, Inc., where he negotiated and structured the management buyout of core intellectual property and other key assets from NBC Universal, served as initial head of corporate development, and advised on anchor corporate finance and business development deals.

Avista Partner OhSang Kwon said, "Steven Marder is a recognized expert in the internet search and social media industry, and he brings to Avista 20 years of diverse entrepreneurial leadership and experience at major media conglomerates as well as at multinational start-ups in consumer Internet and digital media. Steven's proven ability to source and negotiate complex strategic deals, recruit and retain first-class management teams and corporate directors, and launch companies and products will be an asset to Avista as we explore investment opportunities in the digital media space."

Mr. Marder added, "After shifting from executive roles in traditional media with large media companies to spending many years in the new media ecosystem founding, building, and advising early to mid-stage Internet and digital media companies, I believe that both consumers and the media industry have reached a point of maturity where consolidation will be important to foster further corporate growth, innovation, and the efficient use of capital. I'm thrilled to join the Media Group at Avista as they not only understand this key juncture in media but have the experience, capital, and appetite to make aggressive and influential digital media investments. I look forward to helping them identify and manage such next generation media growth opportunities."

As a Director from 1999-2000 for Internet technology company Globalbrain.net, Inc., Mr. Marder sourced and negotiated the company's strategic financing and exclusive license deals with Snap.com (the joint venture between NBC and CNET) and, within eighteen months after Globalbrain's formation, negotiated its sale to NBCi -- providing shareholders with a return on investment of over 1000 percent. Earlier in his media industry career, Mr. Marder held executive positions in the Special Markets division of EMI Music and ran business development at Tribune Company's Compton's NewMedia. An often quoted expert on digital and social media, Mr. Marder is a frequent speaker and panelist at media and technology industry conferences.

Mr. Marder received a B.A. from Columbia College/ Columbia University and a J.D. from St. John's School of Law. He is a licensed attorney in New York and California.

About Avista Capital Partners

Avista Capital Partners is a leading private equity firm with offices in New York, NY and Houston, TX. Founded in 2005, Avista's strategy is to make controlling or influential minority investments primarily in growth-oriented media, healthcare and energy companies. Through its team of seasoned investment professionals and industry experts, Avista seeks to partner with exceptional management teams to invest in and add value to well-positioned businesses. For more information, visit www.avistacap.com.



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